Border launches unique new range to make your Cafe visit extra special

Border has unveiled a bespoke Café Bake range, developed for cafés and coffee shops, with three larger biscuits to choose from.

The unique new range includes Yogurt, Cranberry and Pumpkin Seed Oat Crumbles, Pecan and Maple Syrup Oat Crumbles and Lemon Drizzle Melts.

Café Bake comes in stylish counter display units of 20 and each biscuit is individually wrapped in Border’s distinctive packaging.

The new range, which will be available later this year, is set to enhance the café experience for the customer and is an ideal treat for ‘on-the-go’ purchases.

Research commissioned by Border revealed that 75% of consumers agree that seeing Border when visiting a tea or coffee shop would make them happy, that’s almost four times more satisfied customers versus unbranded.1

Lesley Ann Gray, Brand and Innovation Director, said: “The new Café Bake Range is based on extensive research and our understanding of the marketplace.

“It will offer customers a unique and outstanding biscuit experience and draws on our expertise of baking the very best biscuits using quality ingredients.

“The new range will help boost sales and add value to cafés and coffee shops and showcases flavours that we know consumers love.”

1Source: Border Biscuits’ Commissioned Research, Cambridge Direction, Feb 2017